Game pride
25 May
I am a guy. I have been same-sex attracted since my early teenage years. I have been with my boyfriend for over 3 years.
I am a gamer. I have played games since my first brick Gameboy around 1993. I have been playing Guild Wars for over 5 years.
I have a rainbow belt, but I am afraid to wear it; I have a Guild Wars shirt, and I LOVE wearing it.
Why am I happy to be identified as a gamer, and not as a gay?
The gay community is full of sleazy sluts, bitchy queens, gym junkie bears, flag-waving activists and wrist-flopping pansies. I’m not any of that. I don’t want to be associated with any of that. I don’t belong to the gay community.
The gamer community plays games. It’s not the most productive hobby, but it can be very social. Gaming is almost mainstream entertainment. So, while there are still griefers, loudmouths, shitstirrers and all that, they are a minority. At its core, gaming is about having fun.
Merchandise gives me the opportunity to be identified as a part of a special community, or subculture. When I walk around in my Guild Wars shirt, I feel like a beacon to other gamers. I’m waiting for the day when someone walks up to me and says, “Hey, that’s a great game!” Or better, “Hey, are you Nox?” When I wear the Guild Wars shirt, or any of my game-related shirts, I get a little nod of recognition and a little respect; I wear my geeky gamer interests with pride.
Effective licensed merchandise walks the fine line between marketing and fan service. It is a form of advertising, but I don’t want to be a walking billboard. It should be affordable, high quality, and look great. I need to feel comfortable wearing it.
I’ll give you an example of merchandise I will never buy: the Guild Wars hooded jumper. I’m not an ArenaNet employee. I’m not selling their product. Why would I spend good money on a logo? There’s nothing about this product that appeals to me.
Compare that with the Charr t-shirt:
It’s got style. I love that t-shirt… and the little Guild Wars logo on the sleeve is the badge.
Take a look at Bunny Thumper and Toucher designs by a fan named Spotlight on DeviantArt:
They look amazing, and are references to in-game character skillbars. They would make non-fans go “WTF?lol” and make fans go “HAHA!nice”. There was so much potential for this kind of merchandise in Guild Wars. There are big bad bosses, ten unique professions, over a thousand skills, game-specific memes. What we got out of ArenaNet was one nice t-shirt and a heap of junk. I wanted to wear awesome stuff, like the Toucher above. I wanted to see Mesmer merchandise! But all I saw was a few shiny (pointless) skill pins.
So when you fill out ArenaNet’s merchandise survey, think about the things you will actually want to buy. Personally, I will never buy:
- Mouse & mouse pads – Any technology item, I’d prefer unbranded and high quality.
- Keyboards
- Headphones/headsets
- Socks - It’s just not worth it, I mean, they go on your feet.
- Standees – I paid $$ for Nightfall CE and got some cardboard, ffs.
- Lighters – I don’t smoke.
I would buy (provided they meet my expectations, above):
- T-shirts – If I need +1 t-shirt, why not a GW one?
- Hoodies – Big investment, worn alot; needs to be awesome.
- Undergarments – OMG, YES! There’s SO much humor to get out of genitals and sex, and there’s always room for +1 underwear.
- Messenger bag – Only because I need a new one for university. It has to be usable, and lots of pockets for my leet gear.
- Stickers – Just a couple, as a freebie with the other stuff. I have Tweetie and Evernote stickers, and I like lookin at em.
- Posters – I’d like just 1 that epitomizes Guild Wars. I have 1 at the moment – it’s from the pre-release “PvP Tournament Guide” and features Aidan and Cynn. I wish there were more.
- Figures & Statues – I love plastic things. They tend to be on the pricey side, but if they are perfect I’ll get them. I have Halo, Mario, Sonic, Final Fantasy, Batman, Futurama, Family Guy, Pokemon (lol) & Zelda figures already. Where’s Guild Wars?!!?
- Plushies – Very similar to Figures situation. I have plushies from a range of licenses. If WoW does it, GW should too.
- Keychains – I am fussy about keychains. I want to be able to use it, and not have it get in the way. My current keychain is a small Wind Waker Link in shiny metal. Previously I had a plastic Mario Mushroom.
I’m on the fence with:
- Jewellery – I don’t usually wear any. It’s too weird for me.
- Calendars – I have to look at it every day for 365 days, so it needs to be awesome – art and layout. I’m sure ArenaNet could make something nice.
- Strategy Guide – Not really needed any more, but I do like having a physical book to sit down and process, flick around pages, look at nice pictures. If it had lots of lore and behind-the-scenes, I’d buy it.
- Art prints – Not all that different to Posters.
- Comics – It’s a tangent to the game, not one I usually bother with.
- Trading Cards – Fine balance here between price vs. awesomeness.
- Cellphone cases
- Board game – This could be super cheesy and a waste of time.
- Replica weapons – They gotta be awesome.
- Mugs / steins / shotglasses – Maybe. One fo the only items where I’d prefer a simple logo.
- Pens – They run out of ink, and branded pens typically are uncomfortable and just bad.
- Patches & Pins – I want a better selection to choose from.
… and that’s my thoughts on merchandise. This blog post was supposed to be about how gay pride is related to gamer pride! I suck at planning these things.






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